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The e-mails have return ...

by Kris de Leon

If you build it, they will come. Does this statement hold true for social media marketing? I have met several business owners who told me they thought that if they put up a Facebook page or set up a Twitter account, customers would come flooding through their doors or that their phones would ring off the hook. When they didn’t see any results, they sometimes wonder if social media is all hype.

They’ve heard stories of how other businesses generated a large volume ...

by Julie Adams

There are new social media sites every day. How did business owners know that Facebook would live and MySpace would die? We never know which ones are going to stay forever, yet we know for the livelihood of a company, we must use social media. One of the newest additions to the world of social media is Pinterest. It came out of nowhere, but grows every day. The website has crossed the 12 million use mark faster than any other social media site in the past.

If you aren't aware ...

by Trey Finley

"We really like that website because people give us a lot of compliments on it"

"We've had that website for a couple of years now and just decided it was time for a change." 

When it comes to working out a marketing strategy, I hear these two comments more than any other. You can substitute your favorite form of advertising for website if you'd like. How many times have you said something like that? 

Come on, be honest.

That's what I thought.

Since you've been ...